Marketing for Yelp

I grew Yelp Hawaiʻi's community through content and events

Yelp is an online platform that connects consumers with local businesses through user-generated reviews, photos, and ratings — and my role centers on connecting people with great local businesses in Hawaiʻi.

I create short form content to promote local business

Throughout the past few months, I have garnered 158,100+ views for Yelp Hawaiʻi's Instagram. When creating content, I make sure to edit in fast cuts and quick-changing captions, along with unique shots to keep the viewer engaged.

Creating all of the event graphics for 100–600 attendees

Using my background in design, I create all of Yelp Hawaiʻi's branded graphic collateral for events and promotion — my most recent being tailored graphics for 18+ businesses and 600 event attendees.

Pitching to 50+ vendors, meeting with businesses & securing logistics

For our biggest Yelp event, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses.

• Created event graphics for 600+ attendees and templates for 18+ businesses
• Filmed 10 short-form reels for event promotion
• Gathered 241 event RSVPs through my reels

What this role taught me

I hadn't had much experience in social media marketing and event planning, so I was a bit nervous for this role. But it turned out to be much more fun and rewarding than I could have ever anticipated. It's amazing to see the community Yelp has fostered in Hawaiʻi and to contribute to the growth of our Yelp Squad.