YELP • Marketing intern • event planning & market strategy
YELP • Marketing intern • event planning & market strategy
Marketing for Yelp & Connecting the Community
Marketing for Yelp & Connecting the Community
ROLE
ROLE
Community Marketing Intern
Community Marketing Intern
Community Marketing Intern
Team
Team
1 Marketing Intern (me)
1 Community Manager
1 Marketing Intern (me)
1 Community Manager
1 Marketing Intern (me)
1 Community Manager
TIMELINE
TIMELINE
Feb 2026 → Now
Feb 2026 → Now
Feb 2026 → Now
Tools
Tools
Adobe Premiere Pro
Adobe Premiere Pro
Adobe Premiere Pro
Canva
Canva
Canva
InShot
InShot
InShot
THE context
THE context
THE context
Yelp connects people with great local businesses
Yelp connects people with great local businesses
Yelp is an online platform that connects consumers with local businesses through user-generated reviews, photos, and ratings
Yelp is an online platform that connects consumers with local businesses through user-generated reviews, photos, and ratings
Yelp is an online platform that connects consumers with local businesses through user-generated reviews, photos, and ratings
01 • SHORT FORM CONTENT
01 • SHORT FORM CONTENT
01 • SHORT FORM CONTENT
01 • SHORT FORM CONTENT
Achieved 158,100+ views creating short form content to promote local business
I create short form content to promote local business & draw in our target market
I create short form content to promote local business & draw in our target market
Achieved 158,100+ views creating short form content to promote local business
Throughout the past few months, I have garnered 158,100 views+ for Yelp Hawai'i's Instagram.
Throughout the past few months, I created 11 reels and 2 tiktoks for Yelp Hawai'i's Instagram.
Throughout the past few months, I created 11 reels and 2 tiktoks for Yelp Hawai'i's Instagram.
Throughout the past few months, I created 11 reels and 2 tiktoks for Yelp Hawai'i's Instagram.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
When creating content, I make sure to edit in fast cuts and quick changing captions, along with unique shots to keep the viewer engaged.
02 • Graphics
02 • Graphics
02 • Graphics
02 • Graphics
Creating all of the event graphics for 100-600 attendees
Users are lost navigating the existing app & aren't satisfied visually.
Creating all of the event graphics for 100-600 attendees
Creating all of the event graphics for 100-600 attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
Using my background in Design, I create all Yelp Hawai'i branded graphic collateral for events & promotion, my most recent one being tailored graphics for 18+ businesses & 600 event attendees
03 • EVENT PLANNING
03 • EVENT PLANNING
03 • EVENT PLANNING
03 • EVENT PLANNING
Pitching to 50+ Vendors & Meeting w/ Businesses & Securing Event Logistics
Users are lost navigating the existing app & aren't satisfied visually.
Pitching to 50+ Vendors & Meeting w/ Businesses & Securing Event Logistics
Pitching to 50+ Vendors & Meeting w/ Businesses & Securing Event Logistics
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
For our biggest Yelp event, Passport to SALT at our Kaka'ako, I pitched to 50+ businesses with tailored messages and secured 4 participating businesses. I also:
• Created event graphics for 600+ attendees and 18+ businesses templates
• Filmed 10 short-form reels for event promotion & ideated content strategy
• Gathered 241 event RSVPs through my reels
IMPACT
IMPACT
01 — Garnered 158,100+ views for Yelp Hawai'i's Instagram
01 — Gathered survey data, user tests, & audited competitor apps to gain key insights into app features & design choices
01 — Garnered 158,100+ views for Yelp Hawai'i's Instagram
02 — My promotional reels led to 241 RSVPs for the event
02 — My promotional reels led to 241 RSVPs for the event
02 — From 3 user testings they found the app more intuitive, useful, and clear
03 — Created event graphics for 600 attendees and all of Yelp Hawai'i's promotions
03 — Created event graphics for 600 attendees and all of Yelp Hawai'i's promotions
03 — Created event graphics for 600 attendees and all of Yelp Hawai'i's promotions
position TAKEAWAY
position TAKEAWAY
I had not had much experience in social media marketing and event planning so I was a bit nervous for this role. But, it turned out to be much more fun and rewarding than I could have ever anticipated. It's amazing to see the community Yelp has fostered in Hawai'i and contributing to the growth of our amazing Yelp Squad <3.
I had not had much experience in social media marketing and event planning so I was a bit nervous for this role. But, it turned out to be much more fun and rewarding than I could have ever anticipated. It's amazing to see the community Yelp has fostered in Hawai'i and contributing to the growth of our amazing Yelp Squad <3.
Contact: Laureemytam@gmail.com
Say hi! :]
IMPACT
01 — Garnered 158,100+ views for Yelp Hawai'i's Instagram
02 — My promotional reels led to 241 RSVPs for the event
03 — Created event graphics for 600 attendees and all of Yelp Hawai'i's promotions
Project TAKEAWAY
I had not had much experience in social media marketing and event planning so I was a bit nervous for this role. But, it turned out to be much more fun and rewarding than I could have ever anticipated. It's amazing to see the community Yelp has fostered in Hawai'i and contributing to the growth of our amazing Yelp Squad <3.